Internal search engines are dedicated to a single website so that users can easily find content. Ahrefs defines DR as “the strength of a website’s. Just over 1. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. That said, don’t take this to mean that one CMS is superior to the rest. Regardless of how many backlinks you receive from. If a user puts a website into Ahref's Site Explorer, then he can check its UR. Domain rating is a proprietary Ahrefs’ metric that shows the score of a domain. Filter for low-competition keywords with the KD filter (KD < 10) Add words like “buy” and “cheap” to the “Include” filter. DR is measured. But pitting Mangools vs Ahrefs highlights its drawbacks. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. The domain rating is a score from 0 – 100, which measures the strength of your backlink profile. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. Click the Content Gap report. We use Ahrefs to better track our SEO performance and keyword rankings. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. But what exactly is it? Domain Rating is a metric developed by Ahrefs, a popular SEO tool, that measures the strength of a website’s. The domain rating (DR) metric will be used to determine the AR. com) entire database of pages, domains, and links using search operators. It’s like a popularity score for your website’s links. You can view the number of backlinks a site has, its referring domains, and much more. Filter for low-competition keywords with the KD filter (KD < 10) Add words like “buy” and “cheap” to the “Include” filter. How to see a site's backlinks history beyond the predefined 60 days. Enter your seed keywords. Ahrefs came out with domain rating (DR) and URL Rating (UR). It helps to show the strength of your website’s backlink profile. It uses a variety of SEO factors like inbound and outbound links, link quality, and the age of your domain to determine your predictive rankings. Ahrefs DR score can range from 0-100. Should this mode be applied to results from and all of the subdomains of like will be provided. A website’s DR is high if it has many backlinks from high-quality websites. If you have to consider something, think about below points: 1- How much time users are spending on your site. Ahrefs has an Ahrefs Rank and Domain Rating. Should this mode be applied to results from and all of the subdomains of like will be provided. 1 is the strongest position. The domain authority checker checks the overall backlink profile of your website and displays the strength on the scale of one to a hundred. Go to the Organic keywords report. Otherwise, you need to find a page that could rank higher for its target keyword. In their study,. There are several tools available for checking your website load speed. Ahrefs. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Ahrefs DR is based on the number and quality of. Terminology. What Is Domain Rating. Agar domain rating meningkat, website Anda wajib berisi konten yang berkualitas. UR takes into consideration both the quantity and the quality of backlinks pointing to a specific. Ahrefs’ Domain Rating score is a better indicator of how well a site will rank than Moz’s Domain Authority score. It will not load data for existing tabs. Domain Traffic. The first step in creating a robots. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain Authority” algorithm. Bid on that keyword in a Google Ads campaign. Best practices for external links 1. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It shows you an option to check the Ahrefs URL Rating of the website that is linking back. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. This means that it should be in the same folder as your home page. However, Ahrefs clarifies that the term "website authority" is synonymous with “domain authority” as an SEO concept, instead of Moz's own metric. Ahrefs’ Domain Rating (DR) is a measure of the strength of a website’s backlink profile. Its pricing starts at $99 per month. It also displays information such as disavow links, URL ratings, Domain Ratings, and referring domains for any website. Where more rating count is considered better. Tools such as this helped eradicate the. Ensure your website loads quickly. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. 1% of our sample. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). e. Your niche is the category you want to talk about and promote. It also allows users to perform keyword research and measure important metrics like search. 5 first page rankings per post (31 total). How Moz calculates Domain Authority Domain Authority (DA) is based on data from Moz’s web index, Link Explorer, using metrics such as the number of links pointing to your site, and the authority of the domains those links are. A high Domain Rating score means that your web page has a solid backlink framework, while a low one translates to a poor profile of inbound links. Checking Traffic value history. txt file is to create the file itself. One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains. Domain Rating. Dns Rating is a proprietary Ahrefs metric that shows the link popularity of your website compared to all other websites in the world. The example below shows the #1 and #2 organic search results for “best vets Dallas. Payment method: PayPal, Payoneer, Wise, Cryptos, Bank transfer. Another addition to Overview 2. SE Ranking: Best for Small Businesses. 5. It shows the number of unique pages crawled over the last 6 months and how it’s changed over the last 30 days, along with a breakdown by HTTP status code below the chart. If it has a link from the New York Times and Forbes, that it has two referring domains. It is used to obtain the strength of a website’s backlink profile based on a logarithmic scale ranging from 0 to 100. Ahrefs rank: Check the top sites ranked based on Ahrefs ratings. The second step is to click on “Organic keywords” under the “Organic search” section. This is where Ahrefs displays results from the Google's first page based on a given keyword. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. 1. Developed by Ahrefs, domain rating uses a 100-point scale. It would be: PageRank for a page = (0. The table below is from the Link Building Tool. From keyword research and monitoring to backlink analysis and competitor insights. You can think about the Ahrefs Domain Rating as the authority or power of the domain as a whole – including all of the pages on the website. Backlink anchor text — Analyze anchor texts to see. What Does Domain Rating Mean? According to Ahrefs domain rating, DR Domain Rating is one unit of a ranking metric. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. ”. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. With every subscription you get a unified number of 500 Reports limit that can be spent in Batch. Ahrefs has an astounding Content Explorer tool also. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. DR is a domain-level metric, and UR is a page-level metric. It ranges from 0 to 100, with higher scores indicating stronger authority. It’s easy to get started tracking keywords with Ahrefs. Screaming Frog: Best for. Followed by these four metrics that are popular but actually don’t matter: Bounce rate. That value depends on several factors such as the topical relevance and authority of the linking page, the authority of the site that the linking page is on, and more. However, they aren’t the only metrics you should be analyzing. ” The first result, Yelp, has an incredibly high domain rating and over 91 million backlinks according to Ahrefs. Improving your website’s SEO is a long-term project, but if you’re new to the world of digital marketing it can seem like even more of a challenge. Paid Advertising. SEO Glossary / Domain Rating (DR) What is Domain Rating (DR)? Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Domain Rating is a proprietary metric developed by Ahrefs, one of the leading SEO tools in the industry. 2. This doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. It is a score that ranges from 0 to 100, with higher scores indicating a stronger and more authoritative backlink profile. It is used to obtain the strength of a website’s backlink profile based on a logarithmic scale ranging from 0 to 100. You can see above that there’s a client 15 months in with only 0. Domain Rating is a website metric which was developed by Ahrefs. In the Overview tab, you can view the Authority Score (which is domain authority). Moz came out with domain authority (DA), page authority (PA) and MozRank. Using Ahrefs Domain Rating these well-known sites score as. Anchors: Shows a list of anchor texts used in the links pointing at a site. Domain Rating (DR) is a metric that shows the strength of a given website’s overall backlink profile. 8x more backlinks than positions #2-#10. Referring domains, which can also be called linking domains, are external websites from which your web page gets one or more backlinks. We also decided to take a look at the average Domain Rating, the number of dofollow referring domains, and monthly search traffic for each. If you are, you must purchase this fantastic product. It provides SEO features like keyword tools and ranking monitoring. . Consider for example I ell you to measure the length of your room. Both of these developers or providers are well-known SEO tools. 4. In this case, Videoder is a 64 rating, which is mid-high. Ahrefs Rank: This is your site’s global ranking based on its link profile. Organic Search . Path - to crawl any subfolder on a website. DA scores range from one to 100. 1. DR assigns a value from 0 to 100 according to the size and quality of a website’s backlink profile. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. In simple terms, Ahrefs determines a website’s domain rating by examining how many unique domains have sent at least one do-follow link to a given website, as well as the. Discoverability – Search engines revisit popular pages more often than. However, they are separate companies with. You could also pull data for a specific page on your site. Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile (in terms of its size and quality). It’s 100% focused on backlinks. On Ahrefs, OptinMonster’s score is 84. Go to “More Tools” and then “Extensions. Domain rating is a ranking metric created by Ahrefs assigned to highlight the strength of a website’s backlink profile compared to others in their database. What is Domain Rating (DR) or what does it mean? In this video, SEO specialist Kym Wallis explains:- The origins of Domain Rating (DR) - Google- AHRefs’ Doma. Backlinks: number of backlinks detected by the Ahrefs crawler. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. Ahrefs is clearly among the more expensive software options, with packages beginning at $99 per month. Each company clearly has a different methodology for counting domains. Featured tool: Ahrefs . SEO Glossary / Domain Rating (DR) What is Domain Rating (DR)? Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Ahrefs’ Free Backlink Checker. Even if nothing is stopping Google from finding your page, you still need to “prove” to them that it deserves to rank. The linking page has a “noindex” attribute and therefore we don’t count links from it (this is debatable, but that is what we have decided to do for the time being). All Collections Site Explorer. 4. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength and relevance of those backlinks. It’s called Ahrefs Webmaster Tools. Domain Rating was developed by Ahrefs. Similarly, a DR of 100 does not mean that the website is the most authoritative on. ; UR - stands for URL Rating. In this Ahrefs guide, we will explore the many features Ahrefs offers and more!Ahrefs is an all-in-one SEO toolset designed to help optimize websites and grow search traffic. Using Ahrefs’ Rank Tracker –. Ubersuggest: Best for Beginners. Most Ahrefs users know the importance of Domain Rating (DR) in Ahrefs. Websites which have high quality links (both internal and external links) will receive the best possible score – 100. The new Ahrefs SEO toolbar solves this problem by only loading data for the current tab, and new tabs. , Domain Rating). Domain Rating (DR) shows the level of strength of a website’s backlink profile. This doesn't mean you should ONLY write for search engines or on topics that you find with these strategies. What is a referring domain? Referring domains are domains from which the target website or web page has one or more backlinks. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. What does that mean? It means a few small changes might increase your DA from 10 to 20. November 10, 2022. Domain Rating. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. At its core, Web Explorer lets you search through our search engine’s ( yep. Ahrefs can also monitor a website’s traffic flow. Ahrefs has a logarithmic scale for Domain Authority called Domain Rating, in general: DR 50+: indicates that the link is from a very authoritative domain and is of high quality. However, it’s important to give credit to Ahrefs for simplifying the entire process. One of the most common activities in link building is to check your competitors’ backlink. Other indexes may do this differently and come up with different counts. 3. Ultimate Guide and Review of Ahrefs for 2023. Best practices for external links 1. Mangools/KWFinder: Best Value. URL parameters and hash parameters are not parts of the URL slug. Measured logarithmically, Ahrefs. You can also see the amount of traffic each page. Column Type Where Having Description; domain_rating int − + Domain Rating of the target domain. Here, too, the value is more than collinsdictionary. Backlinks are important for SEO (Search Engine Optimization) because of two main reasons: Search engine rankings – Generally speaking, the more backlinks your web pages have, the more likely they are to rank for relevant search queries (we confirmed this in a study ). Enter your domain in the Competitors section. Of the above metrics, the one that gives you the quickest understanding of site quality is the ‘domain rating’ (or ‘Ahrefs DR’ for short). One of the great features that both tools offer is domain analysis. This means that Ahrefs only looks at the number and quality of links incoming to the page, not the Domain Rating (DR) of the entire site. It runs on a scale from zero to a hundred. See the strength of your website’s backlink profile on a scale from 0 to 100. In our world, where every industry has some fundamental principles or parameters to check a business's credibility while doing analysis with other competitors. ahrefs’ domain authority checker feature is easy to use and provides accurate results that can help inform decisions about how to improve your counterparty’s online presence. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. There is a limit to the number of monthly searches you can do. Make sure to check out this part of our Ahrefs review below. In Ahrefs, we have a metric called referring domains. Link exchange. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs. However, a bad bot may also attempt to steal data or scrape content from your site. The higher the domain rating, the more link juice your website receives. Konten tersebut harus menyajikan informasi yang lengkap dan mudah dipahami orang yang mencarinya. How to find the backlinks identified by Ahrefs on the target page. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Right now, Ahrefs Rank #1 belongs to the website with the strongest. One term you may. Keep running through the process above to continually increase your website authority and improve SEO. Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the whole domain. It calculates the rating by considering various factors, such as backlinks. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. A higher domain rating means a more authoritative site. The rule is simple: the lower the number, the weaker a link profile is. Align your content with the “three Cs of search intent”. At Ahrefs, we have UR and DR. What is Domain Rating, and Why Does it Matter? In the vast ocean of the internet, the success of a website hinges on its ability to be found. Price: $50 only. Domain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. Note: Even though we’ll use the term “Domain Authority” throughout the article, we aren’t always specifically referencing Moz’s Domain Authority score. Now, it’s important to note that a sudden increase in referring domains could be a good thing. Why did my Ahrefs Rank drop if I haven’t lost any links? My website is gaining organic keywords, but losing search traffic. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. The main difference between referring domains and backlinks is that referring domains are the websites your backlinks are coming from while backlinks are the actual links on sites that are linking to your web pages. DR is a proportion of the amount and nature of the backlinks going to the whole area, while UR rates the backlinks going to a particular page. Both internal and external backlinks links are taken into account when calculating URL Rating. Use internal linking to improve the ‘authority’ of important pages. DR refers to the quality and quantity of backlinks the domain has as a whole. How to upload a disavowed links file in Ahrefs Site Explorer. 4. Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. Once your score is in the 50-60 zone, it’s really strong and once you’ve cleared that and you’re in the 60-100, you’ve got an excellent domain authority score. The domain rating (DR). 3. June 1, 2021 9 min read. In all cases, a. Features of GIG: High Authority Backlinks;Ahrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. CF stands for “Citation Flow. Moz’s Domain Authority places more emphasis on the quantity and quality of backlinks, while Ahrefs’ Domain Rating places more emphasis on the quality of the referring domains and the relevance of the content. Here’s how we calculate this metric in simple terms: Look at how many unique domains link to the target website; Look at the. Link juice is calculated by dividing the DR of the linking domain by the number of unique domains it links to. In your experience, is there any direct correlation between Moz's DA and AHrefs Domain Rating. Domain Authority is a score developed by Moz, and Domain Rating is a score developed by Ahrefs. You can spot it in nearly every tool and report within our platform. Since search volume is an average annual value, a high search volume number does not mean that the keyword has high search volume right now. Ahrefs measures DR based on a website’s link profile. According to Ahrefs, the “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Price: Plans range from. com. At Ahrefs, the domain achieves a domain rating of 92 out of 100 points. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Ahrefs, Moz and Semrush assign scores to websites to indicate how much ‘authority’ they have — a ‘Domain Rating,’ ‘Domain Authority’ or ‘Authority Score’ respectively. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. – Domain Rating (DR) gives you an idea of the strength of a site’s backlink profile, while Domain Authority (DA) gives you an idea of which site will rank higher on SERPs. Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. No, Domain Rating and Authority Score are two different metrics used to evaluate a website’s SEO performance. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. Domain rating can […]While Domain Authority (DA) was coined by Moz, Domain Rating (DR) was developed by Ahrefs. All you need to do is type the URL of the website you want to see the domain authority of. Domain Rating (DR) plays a crucial role in this journey. The 301 part refers to the HTTP status code of the redirected page. Both Have Strengths in. In case of your paint business, you’ll look for keywords that match: paint and different kinds of paints. 1K for the last 30 days, this means that the target has 1100 more linking domains than 30 days before (note - bigger numbers like this one are rounded in the dashboard). If it has a link from the New York Times and Forbes, that it has two referring domains. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. All you need to click is the question mark arrow in the bottom right of the window. Then, as you get more established and build up your domain rating, your site has a better chance of ranking with those more challenging keywords. Pages per session. We use it for everything SEO-related. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. After that, click on the three dots at the top right corner of your browser. According to Ahrefs’ developers, this metric is correlated with the Google ranking and enables to. ) And considering that Majestic’s tool is 100% focused on links, this is a great value for anyone that’s on the hunt for a cheap link analysis tool. Domain Rating is a metric developed by Ahrefs that indicates the strength of a website’s backlink profile, while Authority Score is developed by Moz which predicts a website’s performance on search engines. UR is somehow similar to Google’s PageRank. ”. Ahrefs’ Domain Rating (DR) measures how strong these votes are for your whole website, not just a single page. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. It shows how your website’s backlink profile compares to the others in the Ahrefs database on a 100. Semrush for local SEO, Semrush is an absolute winner, offering tools for local businesses looking to improve their website’s visibility. In the end, you’ll understand what really reflects your SEO efforts and how. This is more than one of the top-20 most visible domains, collinsdictionary. It is called Link Explorer. Domain Authority Vs Domain Rating: The Main Differences. Overall website performance,. The more and higher-quality. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To get this link back, check if the page was "noindexed" accidentally. It ranks a domain’s link building prospects by Authority Score and. The majority of them managed to achieve that in approximately 61-182. Domain Rating shows the strength of a target website’s total backlink profile (in terms of its size and quality). Mangools/KWFinder: Best Value. ”. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. It uses Ahrefs’ Domain Rating algorithm to calculate how many backlinks you have and then compares those numbers with other domains in your niche to determine their relative strengths. Many of Ahrefs users were. While these metrics can provide valuable insights for SEO analysis and even measurement, they are only attempts at interpreting. Number of backlinks. 1. Google Analytics is a powerful tool for improving SEO with virtually infinite possibilities and best practices. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. How to check pages for HTTP status codes in Site Explorer. This means it’s time for the next step in. Moz’s Domain Authority Checker and Ahrefs’ Website Authority or Domain Rating checker will provide you the same insights into how your site is. In order to determine the strength of a website’s backlink profile, Ahrefs uses a logarithmic scale from 0 to 100, with 100 being the strongest. Which shouldn’t come as a surprise, because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. SEO software company Ahrefs invented the DR score as a way for marketers and SEO professionals to track a website’s backlinks. To find dropped domains, you can use domain registrar auctions like GoDaddy, or tools like Spamzilla that filter and analyze expired domains across multiple marketplaces. Ahrefs Pte. What is a referring domain? Referring domains are domains from which the target website or web page has one or more backlinks. He will get the scores of the homepage alone. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. See how. See the web like search engines see it (for real) When we say you can search through yep. Ahrefs has been a must-have in my marketing toolkit for many years. Both internal and external backlinks pass. In addition, Ahrefs’ domain. How to monitor recent ranking changes in Site Explorer. ”. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It means the website is well established and has proven its worth to Google. 15/number of pages on the internet) + 0. Domain Rating – Ahrefs’ measure of the quantity and quality of links pointing to an entire domain. It has amassed a considerable number of backlinks and is likely to rank on the first page of Google for a sizable chunk of its target keywords. What does Domain Rating mean? Domain Rating is a special number from Ahrefs that tells how strong a website's backlinks are. To help you further, this free backlink tool shows you some more relevant metrics including: Ahref Rank of the site. – The main factor in measuring Ahrefs DR is backlinks. We publish guides on the fundamentals of SEO for beginner marketers. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. Since URL Rating (UR) is the rating of a particular page, they will have different URs as they are considered different pages. It represents the strength of the website’s. Domain Rating is a tool created by Ahrefs. When you do that, you’ll be immediately redirected to the page on the picture. The second result has a good domain rating and a good amount of backlinks, but it’s difficult to compete with a site like Yelp. The DA metric is a predictor of search engine rankings developed by Moz. For example, the below Domain Rating vs Domain Authority scatter plot compares Ahrefs DR and Moz DA scores approximately 9,700. In A Nutshell. But if you are not sure who your competitors are… #5 – View Competing Domains & Pages. How Does Moz Calculate Domain Authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz.